Title | CHERRY BLOSSOM SHOW WIND |
Brand | MITSUI FUDOSAN CO. |
Product / Service | NIHONBASHI & COREDO MUROMACHI |
Category | E03. Special Build |
Entrant | HAKUHODO INC. Tokyo, JAPAN |
Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yukako Fujikawa | HAKUHODO INC. | Planner |
Noriyuki Ozaki | HAKUHODO INC. | Creative Director |
Sunao Ogawa | HAKUHODO INC. | Planning Director |
Nao Yoshioka | HAKUHODO INC. | Art Director |
Kimi Hasegawa | VELVETA DESIGN INC. | Art Director |
Yoshinori Terasawa | c Ray | Post Production |
We transformed that dead space in the urban canyon from a place where the winds gather, into a place where people come together by recreating Japanese cultural identity with the power of data. Our idea was “Cherry Blossom Show Wind”. We focused on the constant winds that blow down an urban canyon between towering buildings. The cherry blossom viewing which is called “Hanami” in Japan has been a familiar part of Japanese culture identity since ancient times. By merging the wind with the digitally created shower of cherry blossoms, we transformed the urban dead space into a modern, three-dimensional cherry blossom viewing experience. It seems like the shower of cherry blossoms in show window.