CHERRY BLOSSOM SHOW WIND

TitleCHERRY BLOSSOM SHOW WIND
BrandMITSUI FUDOSAN CO.
Product / ServiceNIHONBASHI & COREDO MUROMACHI
CategoryE03. Special Build
EntrantHAKUHODO INC. Tokyo, JAPAN
Idea Creation HAKUHODO INC. Tokyo, JAPAN

Credits

Name Company Position
Yukako Fujikawa HAKUHODO INC. Planner
Noriyuki Ozaki HAKUHODO INC. Creative Director
Sunao Ogawa HAKUHODO INC. Planning Director
Nao Yoshioka HAKUHODO INC. Art Director
Kimi Hasegawa VELVETA DESIGN INC. Art Director
Yoshinori Terasawa c Ray Post Production

Brief Explanation

We transformed that dead space in the urban canyon from a place where the winds gather, into a place where people come together by recreating Japanese cultural identity with the power of data. Our idea was “Cherry Blossom Show Wind”. We focused on the constant winds that blow down an urban canyon between towering buildings. The cherry blossom viewing which is called “Hanami” in Japan has been a familiar part of Japanese culture identity since ancient times. By merging the wind with the digitally created shower of cherry blossoms, we transformed the urban dead space into a modern, three-dimensional cherry blossom viewing experience. It seems like the shower of cherry blossoms in show window.