Title | HALLS POLAR BEAR WIND CHIME |
Brand | MONDELÉZ JAPAN |
Product / Service | HALLS |
Category | D02. Use of Ambient Outdoor |
Entrant | MONDELEZ INTERNATIONAL Tokyo, JAPAN |
Idea Creation | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Production | AMANA Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Isamu Nakamura | McCann Erickson Japan | Executive Creative Director |
Naoto Nishio | McCann Erickson Japan | Creative Director |
Natsumi Iwasaki | McCann Erickson Japan | Art Director |
Ryosuke Yoshitomi | McCann Erickson Japan | Creative Planner |
Ryosuke Kurahashi | McCann Erickson Japan | Copywriter |
Yukari Osawa | McCann Erickson Japan | Business Director |
Kaoru Sakata | McCann Erickson Japan | Account Manager |
Kanji Suzuki | McCann Erickson Japan | Account Executive |
Shuhei Yamada | amana inc. | Film Director |
Yasunari Kurosawa | Massdriver | Photographer |
Daichi Yamamura | Freelance | Retoucher |
Shinpei Ueda | amana inc. | Planner |
Tomoki Matsubara | amana inc. | Executive Producer |
Riku Sakamoto | amana inc. | Producer |
Masayoshi Shinohara | N/A | Wind Chime Craftsman |
Fumitaka Murakami | amana inc. | Web Director |
Shinnosuke Watanabe | amana inc. | Production Manager |
Kousuke Sato | amana inc. | Cameraman |
Shun Sato | amana inc. | Production Manager |
Daichi Yamamura | Massdriver | Retoucher |
Bringing together Japan’s summer tradition of wind chimes with the brand’s global character, the polar bear, we created the “polar bear wind chime”. The chimes served as advertising for the brand, while also delivering “cool refreshment,” just like the product does. As Maebashi City was known for being one of the hottest places in Japan during summer, the train cars of the city’s local Jomo Railway was decorated with the chimes and turned into a “wind chime train,” so that both the chimes and the trains themselves served to bring a new kind of “cool refreshment” to the local residents. The chimes were handcrafted by the master wind chime maker, one of only two craftsmen in Japan still making Edo glass wind chimes today. The master blew each glass with breath coolly refreshed by HALLS. In this way, each piece of HALLS candy was transformed into a beautiful wind chime.