| Title | JUMPMAN TRAFFIC LIGHT |
| Brand | JORDAN BRAND |
| Product / Service | JORDAN BRAND BASKETBALL |
| Category | E03. Special Build |
| Entrant | +ING INTERACTIVE Taipei City, CHINESE TAIPEI |
| Idea Creation | +ING INTERACTIVE Taipei City, CHINESE TAIPEI |
| Production | +ING INTERACTIVE Taipei City, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| SU WANG | NIKE TAIWAN | MANAGER |
| TINO LIN | NIKE TAIWAN | EXECUTIVE |
| SHI-HONG JIAN | Freelancer | Animation |
| PEI-KEN TSAO | +ing | Chief Creative Officer |
| CHUN-TING LENG | +ing | Art Director |
| TZU-CHIN SHAO | +ing | Technical developer |
| CHAO-TSAI CHIU | CHAO-TSAI CHIU STUDIO | Technical Director |
| WEI-CHI CHAO | +ing | Business Director |
We let the Jordan brand famous icon - “Jumpman” flight on Taiwan traffic light as a street attack for celebrating 30th anniversary. From 2nd October to 18th October 2015, we set up the Jumpman Traffic Light at Ximending, the most popular entertainment place for Taiwanese teenagers. People dropped by to see and enjoy the eye-catching animation of the “Trafficman” changed into the “Jumpman”. After animation, we threw a QR code to drive consumers’ have in-depth knowledge of brand by visiting the Jordan Brand 30th anniversary website.