Brief Explanation

Filipino men strive to succeed in the workplace, and believe that looking good gives them the edge. However, city life impedes their quest for success. Stress, pollution, heat, and traffic leave them feeling and looking haggard. Since most working men are commuters, Pond’s Men zeroed in on a bus stop to show the haggard effects of the city. Pond’s Men dressed up a bus stop located in the middle of the busiest highway in Manila. It had a seemingly static print ad featuring Xian Lim, which was programmed to react every time it was subjected to pollution, sun, and heat. This surprised the men waiting for the bus. At the end of each scenario, Xian washed his face with Pond’s Men. In doing so, the bus stop simultaneously released a cooling mist, which gave off an energizing experience comparable to the benefit of the product.