English Translation of Main Headlines

By portraying a situation where neither hand is available, it expresses the freedom that the ability to use our feet affords us. It appeals directly to the right-brain and not the left, so the audience intuitively understands that this fan is so easy and enjoyable to use that their toes almost itch to touch it. In Japan, the common sense notion that an electric fan should be operated with one’s hands was overturned. The approach also led people to notice that with hands becoming occupied so quickly, their feet are free to do much more.