| Title | TREE |
| Brand | CENTRAL WATSON CO. |
| Product / Service | WATSONS |
| Category | D01. Use of Adapted Billboards / Posters |
| Entrant | Y&R THAILAND Bangkok, THAILAND |
| Idea Creation | Y&R THAILAND Bangkok, THAILAND |
| Contributing | FIFTY ONE BANGKOK, THAILAND |
| Contributing 2 | MONTAGE STUDIO Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Trong Tantivejakul | Y&R Thailand | Chief Creative Officer |
| Jon Chalermwong | Y&R Thailand | Executive Creative Director |
| Apoorva Arun Kale | Y&R Thailand | Copywriter |
| Teeravit Kimsatra | Y&R Thailand | Associate Creative Director |
| Littichai Panitjaroen | Y&R Thailand | Associate Creative Director |
| Bhuvadol Thykahm | Y&R Thailand | Copywriter |
| Ananya Suraphanmethekorn | Y&R Thailand | Sr. Art director |
| Parinyawat Ruaychaiudomchok | Y&R Thailand | Art Director |
| Jindarat Udomthanapat | Y&R Thailand | Senior Account Manager |
| Nattapol Wongchantarasak | Y&R Thailand | Senior Account Executive |
| Ekaluck Charanvas | Y&R Thailand | Director, Analytic Insights and Brand Strategy |
| Vudhivadi Vudhijaya | Y&R Thailand | Brand Planner |
| Sutthatip Sangaroon | Y&R Thailand | Producer |
We turned trees outside a Watsons store into stunning outdoor posters. Using the different foliage of each tree, we highlighted the different benefits of the treatment. For example, a leafless tree was used to point out hair thinning.