| Title | NO ONE TRUSTS SWEATY |
| Brand | FUJITSU |
| Product / Service | AIR CONDITIONING |
| Category | C01. Digital Billboards / Posters |
| Entrant | 303 MULLENLOWE Sydney, AUSTRALIA |
| Idea Creation | 303 MULLENLOWE Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Richard Morgan | 303 MullenLowe Sydney | Executive Creative Director |
| Sean Larkin | 303 MullenLowe Sydney | Head of Copy |
| Adam Whitehead | 303 MullenLowe Sydney | Head of Art |
| Henry Stanford | 303 MullenLowe Sydney | Copywriter |
| Matt Smith | 303 MullenLowe Sydney | Art Director |
| Tony Dunseath | 303 MullenLowe Sydney | Managing Partner |
| Sean Ascroft | 303 MullenLowe Sydney | Agency Producer |
| Sean Izzard | The Pool Collective | Photographer |
| Dave Smith | Fujitsu | General Manager - Sales & Marketing |
| Linda Louskos | Fujitsu | Brand Manager, Trade Marketing |
| Steve York | Cream Studios | Retoucher |
The static digital posters are situated in areas with a heavy footfall of business professionals. The very heart of the business world where our audience live and big corporate decisions are made. There are three separate executions each featuring a different CEO character. The subjects wear suits and stare directly into camera, posing to give a powerful and respectable portrait. However, they are all covered in a layer of sweat, undermining their attempts to look professional or trustworthy.