| Title | HIGH-BEAM:WALK A DOG |
| Brand | KIA CHINA |
| Product / Service | PUBLIC SERVICE ADVERTISING |
| Category | B08. Cars & Automotive Products & Services |
| Entrant | INNOCEAN WORLDWIDE SHANGHAI, CHINA |
| Idea Creation | INNOCEAN WORLDWIDE SHANGHAI, CHINA |
| Media | INNOCEAN WORLDWIDE SHANGHAI, CHINA |
| PR | INNOCEAN WORLDWIDE SHANGHAI, CHINA |
| Production | INNOCEAN WORLDWIDE SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Eddie Wong | INNOCEAN WORLDWIDE,INC.Shanghai | Executive Creative Director |
| David Chu | INNOCEAN WORLDWIDE,INC.Shanghai | Creative Director |
| Neil Yao | INNOCEAN WORLDWIDE,INC.Shanghai | Art Director |
| Tang Cheng Jie | INNOCEAN WORLDWIDE,INC.Shanghai | Studio Manager |
| Li Rong | INNOCEAN WORLDWIDE,INC.Shanghai | Copywriter |
Night to open the high beam although you can see the distant road, but for to open the driver was able to lead him instant blinding. This works with special printing process to screen a street children and mother, dog walkers, old man if the shadow, if present, and in this creative remind people see the poster, when you see these people crossing the road, there may you have bumped into them. And for drivers to see each other in car driving over please turn off the light, so as to avoid unnecessary damage!