Title | JAGUAR PERFORMANCE PLAYER |
Brand | JAGUAR LANDROVER JAPAN |
Product / Service | JAGUAR F-PACE |
Category | E04. Live Advertising & Events |
Entrant | GEOMETRY GLOBAL Tokyo, JAPAN |
Idea Creation | GEOMETRY GLOBAL Tokyo, JAPAN |
Production | 1-10DESIGN Tokyo, JAPAN |
Production 2 | TELEVISION CORPORATION OF JAPAN Tokyo, JAPAN |
Contributing | FRONTIER INTERNATIONAL Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Ichiro Ota | Geometry Global Japan GK | CEO |
Yoshito Kawamura | Geometry Global Japan GK | Account Director |
Kazuyuki Motohashi | Geometry Global Japan GK | Senior Activation Manager |
Yasuhito Imai | Geometry Global Japan GK | Creative Director |
Daisuke Suzuki | Geometry Global Japan GK | Senior Art Director |
Tsutomu Nakagawa | Geometry Global Japan GK | Art Director |
Tomohiko Setoyama | Geometry Global Japan GK | Junior Art Director |
Itaru Takagi | Geometry Global Japan GK | Designer |
Tomoyuki Takahashi | Geometry Global Japan GK | Copywriter |
Sou Kobayashi | 1-10 Holdings, Inc. | Senior Creative Producer |
Souta Tamura | 1-10 Holdings, Inc. | Creative Division Planner |
Teruaki Tsubokura | 1-10 Holdings, Inc. | Installation Developer |
Soma Yamasaki | ENJI INC | Event Director |
Isao Yamazaki | PINTON Co., Ltd. | CEO / Owner |
Hajimex Murakami | SignaL | Video Director |
A stuntman raced the F-Pace along the walls of a giant coliseum - a stunt that has never been executed in this form. A 360-degree sensor on the bottom of the coliseum constantly tracks position and speed of the car and is connected to light & music. This way, the car is enabled to conduct music. The giant coliseum, 16 meters in diameter, was built out of 25 tons of laser cut iron boards. The Jaguar F-Pace’s structure is made 80% of aluminum, represented by the shiny metallic structure of this giant motordrome. The LED light show (White, red, and blue LED illuminations ) was homage to the Union Jack.