JAGUAR PERFORMANCE PLAYER

TitleJAGUAR PERFORMANCE PLAYER
BrandJAGUAR LANDROVER JAPAN
Product / ServiceJAGUAR F-PACE
CategoryE04. Live Advertising & Events
EntrantGEOMETRY GLOBAL Tokyo, JAPAN
Idea Creation GEOMETRY GLOBAL Tokyo, JAPAN
Production 1-10DESIGN Tokyo, JAPAN
Production 2 TELEVISION CORPORATION OF JAPAN Tokyo, JAPAN
Contributing FRONTIER INTERNATIONAL Tokyo, JAPAN

Credits

Name Company Position
Ichiro Ota Geometry Global Japan GK CEO
Yoshito Kawamura Geometry Global Japan GK Account Director
Kazuyuki Motohashi Geometry Global Japan GK Senior Activation Manager
Yasuhito Imai Geometry Global Japan GK Creative Director
Daisuke Suzuki Geometry Global Japan GK Senior Art Director
Tsutomu Nakagawa Geometry Global Japan GK Art Director
Tomohiko Setoyama Geometry Global Japan GK Junior Art Director
Itaru Takagi Geometry Global Japan GK Designer
Tomoyuki Takahashi Geometry Global Japan GK Copywriter
Sou Kobayashi 1-10 Holdings, Inc. Senior Creative Producer
Souta Tamura 1-10 Holdings, Inc. Creative Division Planner
Teruaki Tsubokura 1-10 Holdings, Inc. Installation Developer
Soma Yamasaki ENJI INC Event Director
Isao Yamazaki PINTON Co., Ltd. CEO / Owner
Hajimex Murakami SignaL Video Director

Brief Explanation

A stuntman raced the F-Pace along the walls of a giant coliseum - a stunt that has never been executed in this form. A 360-degree sensor on the bottom of the coliseum constantly tracks position and speed of the car and is connected to light & music. This way, the car is enabled to conduct music. The giant coliseum, 16 meters in diameter, was built out of 25 tons of laser cut iron boards. The Jaguar F-Pace’s structure is made 80% of aluminum, represented by the shiny metallic structure of this giant motordrome. The LED light show (White, red, and blue LED illuminations ) was homage to the Union Jack.