SUPERMARKET TAKEOVER

TitleSUPERMARKET TAKEOVER
BrandIDFC MUTUAL FUND
Product / ServiceMUTUAL FUND
CategoryE04. Live Advertising & Events
EntrantTBWA\INDIA Mumbai, INDIA
Idea Creation TBWA\INDIA Mumbai, INDIA

Credits

Name Company Position
Parixit Bhattacharya TBWA\India, Mumbai Chief Creative Officer
Rishi Chanana TBWA\India, Mumbai Nation Head of Art
Parixit Bhattacharya TBWA\India, Mumbai Creative Director
Rishi Chanan TBWA\India, Mumbai Creative Director
Parixit Bhattacharya TBWA\India, Mumbai Copywriter
Suchitra Ghosh TBWA\India, Mumbai Copywriter
Vinay Amritfale TBWA\India, Mumbai Copywriter
Sagar Jadhav TBWA\India, Mumbai Art Director
Rishi Chanan TBWA\India, Mumbai Art Director
Chinmay Raut TBWA\India, Mumbai Art Director
Vidhi Madiyar TBWA\India, Mumbai Art Director
Aejaz Khan TBWA\India, Mumbai Executive Director
Jay Mehta TBWA\India, Mumbai Account Director

Brief Explanation

For one day, we took over a popular supermarket and inflated the prices of items: bread, biscuits, juices, onions, etc. to match predicted prices of the same products in the year 2030. We changed the MRP of fast moving products and other goods. Stickers on products in the front of the shelf were changed to the inflated price. We even rigged the cash registers to reflect and respond to the inflated prices. Shoppers, unaware of the change, went about picking products as they always do - without looking at the price. After all, who checks the prices of toothpaste and other such things? To catch the attention of other shoppers, we created Sale Posters, Leaflets and Danglers that offered regular products at ridiculous prices.