Title | SUPERMARKET TAKEOVER |
Brand | IDFC MUTUAL FUND |
Product / Service | MUTUAL FUND |
Category | E04. Live Advertising & Events |
Entrant | TBWA\INDIA Mumbai, INDIA |
Idea Creation | TBWA\INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Parixit Bhattacharya | TBWA\India, Mumbai | Chief Creative Officer |
Rishi Chanana | TBWA\India, Mumbai | Nation Head of Art |
Parixit Bhattacharya | TBWA\India, Mumbai | Creative Director |
Rishi Chanan | TBWA\India, Mumbai | Creative Director |
Parixit Bhattacharya | TBWA\India, Mumbai | Copywriter |
Suchitra Ghosh | TBWA\India, Mumbai | Copywriter |
Vinay Amritfale | TBWA\India, Mumbai | Copywriter |
Sagar Jadhav | TBWA\India, Mumbai | Art Director |
Rishi Chanan | TBWA\India, Mumbai | Art Director |
Chinmay Raut | TBWA\India, Mumbai | Art Director |
Vidhi Madiyar | TBWA\India, Mumbai | Art Director |
Aejaz Khan | TBWA\India, Mumbai | Executive Director |
Jay Mehta | TBWA\India, Mumbai | Account Director |
For one day, we took over a popular supermarket and inflated the prices of items: bread, biscuits, juices, onions, etc. to match predicted prices of the same products in the year 2030. We changed the MRP of fast moving products and other goods. Stickers on products in the front of the shelf were changed to the inflated price. We even rigged the cash registers to reflect and respond to the inflated prices. Shoppers, unaware of the change, went about picking products as they always do - without looking at the price. After all, who checks the prices of toothpaste and other such things? To catch the attention of other shoppers, we created Sale Posters, Leaflets and Danglers that offered regular products at ridiculous prices.