| Title | CHECKY - PICTURES FULL OF WARMTH |
| Brand | FUJIFILM(CHINA)INVESTMENT CO. |
| Product / Service | CHECKY |
| Category | C02. Interactive & Dynamic Billboards / Posters |
| Entrant | BBDO AND PROXIMITY CHINA Shanghai, CHINA |
| Idea Creation | BBDO AND PROXIMITY CHINA Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Sharlene Wu, kelly Bai, WaiFoong Wu, Nicole Ma, Awoo Lai, Nicole Zhu, Zane Zhang, Nicky Wang, Steven Ruan, Ruan Su, Grace Yu, Stanley Tung, Michelle Han, Alan Huang ,Alex Wang , Pride Fang , Kirk Zhao | BBDO and Proximity China | Managing Director, Regional Business Director, CCO & Chief Creative Officer of Greater China, Executive Creative Partner, Executive Creative Partner, Chief Creative Officer of Shanghai Office, Account |
As a leading brand in the photographic film industry, Fujifilm proudly introduced the first Polaroid that develop using warmth - Checky. To successfully popularise this “revolutionary” concept, we utilize thermal imaging technology,to create an outdoor advertisement with warmth, people were encouraged to get close to each other in front of a giant interactive LED screen and hug to “warm up” their photos together. With long lines and countless people passing through, within 36 hours, more than 6,000 participants had their photos taken, far surpassing our expectations. So much so that we had to run out and get additional Checky film from Shanghai area dealers to meet the demand.After the event, Checky's select stores increased their daily sales volume by 486%! Best of all, Checky successfully brought the warmth of an image, back into people’s lives.