| Title | TOKYO MARATHON 2016 TOTAL SOLUTION FOR BRAND ACTIVATION |
| Brand | SEIKO HOLDINGS |
| Product / Service | SPORTS WATCH |
| Category | F01. Integrated Campaign Led by Outdoor |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Idea Creation 2 | DENTSU CREATIVE FORCE Tokyo, JAPAN |
| Media | DENTSU INC. Tokyo, JAPAN |
| PR | DENTSU PUBLIC RELATIONS Tokyo, JAPAN |
| Production | TAIYOKIKAKU Tokyo, JAPAN |
| Production 2 | DENTSU CREATIVE FORCE Tokyo, JAPAN |
| Production 3 | J.C. SPARK Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| takashi fukuda | dentsu | Creative Director |
| kazuhiro yamamoto | dentsu | Art Director |
| sozo kikuchi | dentsu | Planner |
| yoshiaki shiota | dentsu | Planner |
| hideaki anazawa | dentsu | Planner |
| hiroki fujiwara | dentsu | Planner |
| motoi watanabe | dentsu | Planner |
| kazue marushima | dentsu | Account Director |
| naoki tanaka | dentsu | Account Director |
| yasue nakajima | densu | Producer |
| yohei takahashi | dentsu public relations | pr planner |
| shuhei hosokawa | taiyokikaku | Producer |
| masafumi yamaura | j.c. spark | Designer |
SEIKO is an official timer in Tokyo Marathon since the race launced at 2007. As an official timer, SEIKO has tried to do the Total Solution for brand activation. SEIKO sets 3 activities to "before the marathon", "during the marathon" and "after the marathon" respectively. "Before" is to collect runners' target time through social media, then it consists of a huge wall which became a photo spot at EXPO. "During" is to set "Human Cut -off Timer" team who run just below the time limit, put thmeselves on the line to tell the other runners the time and encourage them to finish. "After" is to ask runners to write a finish time to poster which will be train advertising from next morinig. The activities are totally commited whole Tokyo Marathon 2016.