| Title | HUMAN CUT-OFF TIMER |
| Brand | SEIKO HOLDINGS |
| Product / Service | SPORTS WATCH |
| Category | E04. Live Advertising & Events |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Idea Creation 2 | DENTSU CREATIVE FORCE Tokyo, JAPAN |
| Media | DENTSU INC. Tokyo, JAPAN |
| PR | DENTSU PUBLIC RELATIONS Tokyo, JAPAN |
| Production | DENTSU CREATIVE FORCE Tokyo, JAPAN |
| Production 2 | TAIYOKIKAKU Tokyo, JAPAN |
| Production 3 | J.C. SPARK Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| takashi fukuda | dentsu | Creative Director |
| kazuhiro yamamoto | dentsu | Art Director |
| sozo kikuchi | dentsu | Planner |
| yoshiaki shiota | dentsu | Planner |
| hideaki anazawa | dentsu | Planner |
| hiroki fujiwara | dentsu | Planner |
| motoi watanabe | dentsu | Planner |
| kazue marushima | dentsu | Account Director |
| naoki tanaka | dentsu | Account Director |
| yasue nakajima | densu | Producer |
| yohei takahashi | dentsu public relations | pr planner |
| shuhei hosokawa | taiyokikaku | Producer |
| masafumi yamaura | j.c. spark | Designer |
City marathon runners could not be disqulified ar each check point gate. They are often disqulified due to lack of time management such as late start, no wrist watch, mistake a pace control, rather than injuries or accidents. As the official timer, SEIKO has invented a brand new technology to enable as many people as possible to experience the joy of finishing the race.The Human Cut-off Timer team who run just below the time limit, put thmeselves on the line to tell the other runners the time and encourage them to finish. The new realtime advertising campaign is intoroduced during the race and having attention by not oly runners also audience.