| Title | GLENFIDDICH - BAR 1963 NEW YORK |
| Brand | GLENFIDDICH |
| Product / Service | GLENFIDDICH |
| Category | E05. Interactive Outdoor Experiences |
| Entrant | POSTERSCOPE TAIWAN Taipei, CHINESE TAIPEI |
| Idea Creation | POSTERSCOPE TAIWAN Taipei, CHINESE TAIPEI |
| Media | POSTERSCOPE TAIWAN Taipei, CHINESE TAIPEI |
| Production | POSTERSCOPE TAIWAN Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Carven Chen | Posterscope Taiwan | Associate Manger/Creative Content |
| Rebecca Chang | Posterscope Taiwan | General Manager |
| Dylan Wu | Posterscope Taiwan | Senior Account Executive |
| Allen Huang | Posterscope Taiwan | Associate Account Director |
Most whisky campaigns are indoor activities with inviting a select number of people. To boost brand awareness and attract young men in Taiwan, Bar 1963 New York is right on the roadside with 3D installation art, LBS mobile ad, interaction technologies, and social elements. Through the innovative consumer-experience campaigns, we reintroduced Glenfiddich's Pioneering Spirit to Taiwan.