| Title | MR.SNIFF |
| Brand | LOTTE CO. |
| Product / Service | ACUO |
| Category | F01. Integrated Campaign Led by Outdoor |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Media | DENTSU INC. Tokyo, JAPAN |
| PR | SUNNY SIDE UP Tokyo, JAPAN |
| PR 2 | DENTSU PUBLIC RELATIONS Tokyo, JAPAN |
| Production | DASH Tokyo, JAPAN |
| Production 2 | TOW Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Shigeru Ishida | DENTSU INC. | Executive Creative Director |
| Yujin Akita | DENTSU INC. | Creative Planner |
| Yuma Shingai | DENTSU INC. | Technology Director |
| Tatsuro Usui | DENTSU INC. | Art Director |
| Nozomi Tokunaga | DENTSU INC. | Communication Designer |
| Junta Yoshikawa | DENTSU INC. | Communication Director |
| Shinichiro Uewaki | DENTSU INC. | Communication Planner |
| Yaichi Kubo | DENTSU INC. | Account Executive |
| Hayato Saga | DENTSU INC. | Account Executive |
| Teruyoshi Murase | DENTSU INC. | Account Executive |
| Ko Izumi | DENTSU INC. | Robot Planner |
| Madoka Katsumata | DASH CO.,LTD. | Producer |
| Keisuke Ukiana | DASH CO.,LTD. | Producer |
| Yutaka Moritomo | DASH CO.,LTD. | Production Manager |
| Masayuki Okamoto | MANOI KIKAKU | Robot Developer |
| Shunichiro Kuroki | AROMA BIT,INC. | Sensor Developer |
| Syotaro Abe | iXs Research Corp. | System Developer |
| Yoshio Komatsu | AMAZING STUDIO JUR | Production Designer |
| Takashi Kibe | TOW CO.,LTD | Interactive Producer |
| Yuzuru Suzuki | TOW CO.,LTD | Event Producer |
| Yuya Kanase | TOW CO.,LTD | Assistant Producer |
| Yuki Takeuchi | SUNNY SIDE UP, INC. | PR Producer |
| Yuna Mori | Dentsu Public Relations Inc. | PR Planner |
| Chenko Tsukagoshi | THE DIRECTORS GUILD | Director |
| Nobushige Fujimoto | Freelance | Cinematographer |
| Yuji Wada | Freelance | Lighting |
| Moeno Fujimoto | NOUVELLE VAGUE CO.,Ltd | Production Designer |
| Kei Simizu | Freelance | Director |
| Miho Okahisa | DENTSU CREATIVE FORCE INC. | Chief Creative Producer |
Volunteers breathe in the direction of a robot, Mr. Sniff, which causes the robot to react with a gesture that is comically exaggerated so as not to hurt the volunteer’s feelings. As a result, the volunteer becomes more aware of their breath quality.