| Title | HAIRCODE |
| Brand | UNILEVER |
| Product / Service | DOVE |
| Category | E04. Live Advertising & Events |
| Entrant | IRIS SINGAPORE, SINGAPORE |
| Idea Creation | IRIS SINGAPORE, SINGAPORE |
| Production | IRIS SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Ed Cheong | iris | Executive Creative Director |
| Sylvester Poh | iris | Creative Group Head |
| Adam Yeo | iris | Creative Group Head |
| Pearlyn Ong | iris | Senior Creative |
| Woon Chien Chng | iris | Creative |
| Hans Sebastian | iris | Technology Director |
| Ashley Leong | iris | Account Manager |
| Christine Mills | iris | Business Director |
At the launch event of Dove's Volume and Nourishment range, the brand reached out to women who needed the product the most – by turning a real problem of thin hair into a real perk. A hair scan measured the thinness of women’s hair, which then completed a promotional barcode – Dove HairCode. The thinner the hair, the greater the discount.