Brief Explanation

People spend more time commuting than watching TV or browsing the internet, meaning entertainment was limited outside of these hours. We wanted to make these routine, overcrowded journeys more bearable. We launched the e-Jeepney service, a brand new public transport, with TV screens. We integrated Unilever’s brands into commuters’ lives, giving them relevant content, at the right time – when they wouldn’t usually have any access to any form of entertainment. We turned this into an opportunity for Unilever, targeting a time when people wouldn’t have any exposure to our brands. The e-jeepney service was a cashless fare system and using data from pre-registered cards, GPS location of the vehicle, and the length of the journey, we were able to remotely serve entertainment tailored for the passengers. We created a series of branded entertainment programming for Unilever brands, which was custom delivered to the profile of people in the e-Jeepney.