| Title | WRC REAL PLAY |
| Brand | HYUNDAI MOTOR COMPANY |
| Product / Service | HYUNDAI I20 WRC |
| Category | C03. Ambient Use of Digital Technology |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation 2 | HYUNDAI MOTOR COMPANY Seoul, SOUTH KOREA |
| Production | MOG COMMUNICATIONS Seoul, SOUTH KOREA |
| Production 2 | GOLD BEAR Seoul, SOUTH KOREA |
| Production 3 | LINEHOLIC Seoul, SOUTH KOREA |
| Production 4 | HERREN DER SCHÖPFUNG GMBH Frankfurt am Main, GERMANY |
| Name | Company | Position |
|---|---|---|
| Ki Young Kim | INNOCEAN Worldwide | Executive Creative Director |
| Sang Hyun Lim | INNOCEAN Worldwide | Creative Director |
| Suk Kyung Kang | INNOCEAN Worldwide | Copywriter |
| Jae Seok Lee | INNOCEAN Worldwide | Art Director |
| Seung Yun Cha | INNOCEAN Worldwide | Copywriter |
| Hyun Jung Baek | INNOCEAN Worldwide | Project Manager |
| Bomi (Bonnie) Im | INNOCEAN Worldwide | Project Manager |
| Jin Jae Lee | INNOCEAN Worldwide | Planning Manager |
| Carsten Staufenbiel | INNOCEAN Worldwide Europe | Manager |
| Jong Pil Kim | INNOCEAN Worldwide | Executive Director |
| In Jeong Choi | INNOCEAN Worldwide | Digital Creative Director |
| Tae Hong Park | INNOCEAN Worldwide | Manager |
To give our customers and fans a chance to experience the i20 WRC in full motion, we mapped the rally car's real motion data and the 360 degree video onto a 4D simulator for a true 4D VR experience. The 4D VR experience simulator gives customers an opportunity to virtually "ride" the i20 WRC along with the motion of the rally car. The unit was showcased at '15/'16 Frankfurt, Beijing, Dubai and Geneva motor shows and promotion booths at 13 WRC rallies. The Hyundai VR+ mobile application gives anyone with a supporting mobile device the opportunity to experience what it would feel like to ride in a moving i20 WRC with a professional driver. A branded VR cardboard was developed and given out to visitors at offline events to allow visitors to continue the experience in the comforts of their homes.