| Title | LES MILLS - RUN THE FINAL |
| Brand | LES MILLS |
| Product / Service | LES MILLS PR OPPORTUNITY |
| Category | E04. Live Advertising & Events |
| Entrant | WHYBIN\TBWA AUCKLAND, NEW ZEALAND |
| Idea Creation | WHYBIN\TBWA AUCKLAND, NEW ZEALAND |
| PR | WHYBIN\TBWA AUCKLAND, NEW ZEALAND |
| Production | WHYBIN\TBWA AUCKLAND, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Watchara Tansrikeat | WHYBIN\TBWA\ELEVEN | Senior Art Director |
| Christy Peacock | WHYBIN\TBWA\ELEVEN | Executive Creative Director |
| Angelina Farry | WHYBIN\TBWA\ELEVEN | Managing Director |
| Tim Huse | WHYBIN\TBWA\ELEVEN | Creative Director |
| Julian Andrews | WHYBIN\TBWA\ELEVEN | Creative Director |
| Matt Sellars | WHYBIN\TBWA\ELEVEN | Senior Copywriter |
| Jim Hudson | WHYBIN\TBWA\ELEVEN | Agency Editor |
| Andrew Sanders | WHYBIN\TBWA\ELEVEN | Account Manager |
| Reel Productions | Reel Productions | Director of Photography |
The Auckland Marathon and the 2015 Rugby World Cup Final were scheduled for the same day, both at 5am. In a country that’s rugby crazy, this was quite the upset. Les Mills wanted to show people that we lets nothing get in the way of fitness. How? By having Les Mills trainers run the marathon, wearing TV vests that streamed the Final live so people could watch the rugby game live while running a marathon.