| Title | TYSON-FRESH CHICKEN GETS SEXY |
| Brand | TYSON FOOD |
| Product / Service | TYSON FRESH CHICKEN |
| Category | F01. Integrated Campaign Led by Outdoor |
| Entrant | HAVAS WORLDWIDE SHANGHAI, CHINA |
| Idea Creation | HAVAS WORLDWIDE SHANGHAI, CHINA |
| Media | HAVAS WORLDWIDE SHANGHAI, CHINA |
| PR | HAVAS WORLDWIDE SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Nancy Qin | Havas Media China | Account Director |
| Herman Chik | Havas Media China | Account Leader |
| Mag Zhu | Publicis | Account Director |
In the current of digitization and growth in digital media consumption, there are other media channels that offer excellent opportunities to advertisers and with the right combination of creative and media are contextual, relevant and highly impactful. By using Out of Home (OOH) in the right context, Tyson demonstrated even with traditional media channels, it was still able to generate highly meaningful results.