| Title | SNICKERS DON'T DRIVE HUNGRY |
| Brand | MARS PHILIPPINES |
| Product / Service | SNICKERS |
| Category | E02. Small Scale Special Solutions |
| Entrant | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Idea Creation | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Media | MEDIACOM PHILIPPINES Taguig, THE PHILIPPINES |
| Media 2 | STARCOM MEDIAVEST GROUP PHILIPPINES Makati City, THE PHILIPPINES |
| PR | COMCO SOUTHEAST ASIA Makati City, THE PHILIPPINES |
| Production | TRESPAñA PRODUCTIONS Makati, THE PHILIPPINES |
| Contributing | CONCEPTS IN ACTION Quezon City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| David Wright | BBDO GUERRERO | Head of Integrated Production |
| Anj dela Calzada | Just Add Water | Producer |
| Ali Silao | BBDO GUERREROq | Creative Director |
| Lance Francisco | BBDO GUERRERO | Art Director |
| Stephan Domingo | BBDO GUERRERO | Copywriter |
| Cielo Laforteza | BBDO GUERRERO | Senior Traffic Controller |
| Jomar Marasigsan | BBDO Guerrero | Final Artist |
| Pepper Feraren | BBDO GUERRERO | Executive Head of Planning |
| Anna Bigornia | BBDO GUERRERO | Innovations Director |
| Blue Endaya | BBDO GUERRERO | Digital Producer |
| Mio Imai | BBDO J West | Planner |
| Howard Mok | BBDO China | Deputy Executive Creative Director |
| Martin Tsai | BBDO/Proximity Taiwan | Executive Creative Director |
| Arthur Tsang | BBDO Beijing | Chief Creative Officer |
| Primus Nair | BBDO Singapore | Executive Creative Director |
| David Guerrero | BBDO Guerrero | Creative Chairman |
| Dale Lopez | BBDO Guerrero | Executive Creative Director |
| Dalla Sucgang - Reinard | BBDO Guerrero | Account Director |
| Roshan Nandwani | BBDO Guerrero | Head of Digital |
| Niño Runes | BBDO GUERRERO | Account Manager |
| Al Salvador | BBDO GUERRERO | Head of Production |
| Manny Vailoces | BBDO GUERRERO | Head of Final Art |
| Joy Panaguiton | BBDO GUERRERO | Senior FA and Graphic Artist |
| Natalia Burgos | BBDO GUERRERO | Editor, Animator |
With the government failing to produce enough license plates for new car owners, the agency decided to help drivers by providing free, legible and legal temporary plates. These plates reminded drivers not to drive hungry, so they can stay safe while driving. We invited people to create plates through a website. Then, we gave out free temporary license plates for new cars owners in the center of Manila’s business district. And until the official plates are actually released, we continue to have free outdoor advertising.