Title | AUTOLYSIS: SELF-DIGESTION - WHEN ART MEETS TECHNOLOGY |
Brand | ASIM WAQIF |
Product / Service | ASIM WAQIF |
Category | E03. Special Build |
Entrant | SAPIENTNITRO Bangalore, INDIA |
Idea Creation | SAPIENTNITRO Bangalore, INDIA |
Name | Company | Position |
---|---|---|
Mayank Jain | SapientNitro | Senior Associate Technology |
Ishaan Srivastava | SapientNitro | Senior Associate Technology |
Harry Samson | SapientNitro | Senior Associate Technology |
Taran J Singh | SapientNitro | Manager Interactive Development |
Ranbir Singh | SapientNitro | Associate Copywriter |
Zarul Shekhar | SapientNitro | Senior Manager Creative Operations |
Vivek Mitra | SapientNitro | Senior Associate Creative Operations |
Siddharth Rastogi | SapientNitro | Associate Creative Operations |
Shivang Chopra | SapientNitro | Senior Associate Creative Operations |
Alok Kumar | SapientNitro | Senior Manager Technology |
Sanjay Menon | SapientNitro | Vice President Program Management |
Asim Wakif | Freelance | The Artist |
Through his exhibition on “Autolysis”, artist Asim Waqif wanted his messages of abandonment, denial, and the acceptance to “let go” to resonate with his audience. We dug deep into the realms of storytelling, all the while questioning, how could we meaningfully represent this art of the unmeaningful? The “archival prints ka achaar”, “baja” and “creepy-crawly” were some of the installations we worked on, making use of embedded sensors, actuators, 3D cameras and projection mapping technology to bring these representations to life. “Autolysis” was inaugurated on 27th January 2016. Through a marriage of creativity, art and technology, the exhibition made the audience of over 2,000 people question and experience the emotions and messages that Asim wanted to convey, steering clear of traditional art exhibitions where a ring fence is created, “Autolysis” transformed art consumption through the medium of technology.