AUTOLYSIS: SELF-DIGESTION - WHEN ART MEETS TECHNOLOGY

TitleAUTOLYSIS: SELF-DIGESTION - WHEN ART MEETS TECHNOLOGY
BrandASIM WAQIF
Product / ServiceASIM WAQIF
CategoryE03. Special Build
EntrantSAPIENTNITRO Bangalore, INDIA
Idea Creation SAPIENTNITRO Bangalore, INDIA

Credits

Name Company Position
Mayank Jain SapientNitro Senior Associate Technology
Ishaan Srivastava SapientNitro Senior Associate Technology
Harry Samson SapientNitro Senior Associate Technology
Taran J Singh SapientNitro Manager Interactive Development
Ranbir Singh SapientNitro Associate Copywriter
Zarul Shekhar SapientNitro Senior Manager Creative Operations
Vivek Mitra SapientNitro Senior Associate Creative Operations
Siddharth Rastogi SapientNitro Associate Creative Operations
Shivang Chopra SapientNitro Senior Associate Creative Operations
Alok Kumar SapientNitro Senior Manager Technology
Sanjay Menon SapientNitro Vice President Program Management
Asim Wakif Freelance The Artist

Brief Explanation

Through his exhibition on “Autolysis”, artist Asim Waqif wanted his messages of abandonment, denial, and the acceptance to “let go” to resonate with his audience. We dug deep into the realms of storytelling, all the while questioning, how could we meaningfully represent this art of the unmeaningful? The “archival prints ka achaar”, “baja” and “creepy-crawly” were some of the installations we worked on, making use of embedded sensors, actuators, 3D cameras and projection mapping technology to bring these representations to life. “Autolysis” was inaugurated on 27th January 2016. Through a marriage of creativity, art and technology, the exhibition made the audience of over 2,000 people question and experience the emotions and messages that Asim wanted to convey, steering clear of traditional art exhibitions where a ring fence is created, “Autolysis” transformed art consumption through the medium of technology.