| Title | WRITE YOUR NAME IN KOREA |
| Brand | KOREA TOURISM ORGANIZATION |
| Product / Service | TOURISM |
| Category | D02. Use of Ambient Outdoor |
| Entrant | HS AD Seoul, SOUTH KOREA |
| Idea Creation | HS AD Seoul, SOUTH KOREA |
| Production | DMAJOR Gyeonggi-do Gwacheon-si, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Yun Sung Kim | HS Ad | Digital Creative Director |
| Dongyoon Kang | HS Ad | Manager, Digital Marketing |
| Han Joon Ryu | HS Ad | Global Group Account Director |
| SuYearn Cha | HS Ad | Account Executive |
| Donghoon Chang | HS Ad | Account Executive |
| Taejin Choi | HS Ad | Vice President |
| Drew Lee | HS Ad | Senior Vice President |
People who wish to visit Korea can participate just by submitting their name in campaign web site. Virtual Blocks with their names were created and they were simulated into a virtual road. We made an actual road length of 155m and width of 4m composed of over 600 color blocks engraved with submitted names of 23,928 people around the world and named it ‘Sang Sang Gil’ meaning ‘Imagination road’ in Korean. We enabled visitors to search the location of their block through mobile site and prepared giveaways for them. Participants visited Korea to see their name which impacted increase in the number of foreign visitors by 25% compared with before and after the opening of 'Sang Sang Gil'.