| Title | MR.NEBUTA - LIGHTS UP AOMORI PROJECT - |
| Brand | AOMORI |
| Product / Service | NEBUTA |
| Category | D02. Use of Ambient Outdoor |
| Entrant | YOMIKO ADVERTISING Tokyo, JAPAN |
| Idea Creation | YOMIKO ADVERTISING Tokyo, JAPAN |
| PR | FULLHOUSE CO.,LTD. Tokyo, JAPAN |
| Production | GOSHOGAWARA CITY TOURIST ASSOCIATION Aomori, JAPAN |
| Production 2 | YOMIKO ADVERTISING Tokyo, JAPAN |
| Production 3 | AD JAPAN CO.,LTD. Tochigi, JAPAN |
| Production 4 | SONY CREATIVE PRODUCTS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Nobuhiro Mori | Aomorikenn kannkourenmei Public Interest Incorporated Association | Chief Editor |
| Takashi Sasaki | Aomorikenn kannkourenmei Public Interest Incorporated Association | Chief |
| Nozomi Nishibori | Aomorikenn kannkourenmei Public Interest Incorporated Association | Chief |
| Keita Nagao | Sony Enterprise Co.,ltd. | Staff |
| MIsao Tanaka | YOMIKO Advertising Inc. | chief |
| Igarashi Isamu | YOMIKO Advertising Inc. | Manager |
| Hiroyuki Kobayashi | YOMIKO Advertising Inc. | Manager |
| Hiroaki Yasunaka | YOMIKO Advertising Inc. | Sales Representative |
| Yukihiro Saitou | YOMIKO Advertising Inc. | Staff |
| Hideki Yamamoto | YOMIKO CROSSCOM Inc. | Manager |
| Masami Katou | YOMIKO CROSSCOM Inc. | Assistant producer |
| Akira Kimura | YOMIKO CROSSCOM Inc. | Staff |
| Masae Shimazaki | YOMIKO CROSSCOM Inc. | Staff |
| Momoka Kataoka | YOMIKO CROSSCOM Inc. | Staff |
| Hiroki Kaneko | YOMIKO CROSSCOM Inc. | Staff |
| Daisuke Fukushima | YOMIKO CROSSCOM Inc. | Staff |
| Hiroaki Fukushi | Goshogawara City Office | NEPUTA ARTIST |
| Fujio Tajima | ad japam co.,ltd | Corporate Adviser |
| Minoru Nakajima | ad japam co.,ltd | Representative Director |
| Jun Arai | ad japam co.,ltd | Branch Chief |
After 43 years of planning, dreams came true when the bullet train line to Hokkaido was finally completed on March 22, 2016.The train line runs through an undersea tunnel to connect the main island, Honshu, with the northernmost region, Hokkaido Prefecture.All of Japan was thrilled to hear this historic news. However, travelers from Tokyo are likely to bypass AOMORI Prefecture and go straight to Hokkaido.Our challenge is to get tourists headed to Hokkaido to consider stopping in AOMORI along the way. The “Mr.Nebuta” project was born. “Nebuta” is a festival with a 400-year history.Traditional Nebuta craftsmen put all their souls and skills into building Mr. Nebuta in 270 days.This project will deliver the culture and heart of AOMORI to Tokyo.The towering Nebuta display lit up the hearts of 1.2 million potential visitors.