Title | BUDGET HOLIDAYS |
Brand | IXIGO |
Product / Service | IXIGO.COM, TRIP PLANNER |
Category | E02. Small Scale Special Solutions |
Entrant | McCANN WORLDGROUP INDIA Mumbai, INDIA |
Idea Creation | McCANN WORLDGROUP INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Dalip Singh | McCann Worldgroup, Mumbai | Creative Director |
Prasoon Joshi | McCann Worldgroup, Mumbai | Chief Creative Officer |
Prateek Bhardwaj | McCann Worldgroup, Mumbai | National Creative Director |
Ravinder Siwach | McCann Worldgroup, Mumbai | Executive Creative Director |
Samrendra Upadhyay | McCann Worldgroup, Mumbai | Creative Team Leader |
Gopal Katkhede | McCann Worldgroup, Mumbai | Art Director |
Mohit Pasricha | McCann Worldgroup, Mumbai | Copywriter |
Nadeem Mohammad | McCann Worldgroup, Mumbai | Account Director |
Delhi being the capital of India sees a lot of tourists who throng to see its historical and modern day monuments everyday. We distributed these collectible post cards on famous monumental sites to people who had come to see a particular place. So tourists who had came from various parts of India to see Qutub Minar in Delhi, were given a post card that showed how for the same price they had paid to travel to Delhi they could have gone to see Leaning Tower of Pisa in Italy! People who had come to see Lotus temple were given postcards that showed how for the same price they could have gone to see Opera House in Sydney. People who had come to see India Gate were given postcards that showed how for the money they had spent, they could have gone to see Arc de Triomphe in Paris.