BUDGET HOLIDAYS

TitleBUDGET HOLIDAYS
BrandIXIGO
Product / ServiceIXIGO.COM, TRIP PLANNER
CategoryE02. Small Scale Special Solutions
EntrantMcCANN WORLDGROUP INDIA Mumbai, INDIA
Idea Creation McCANN WORLDGROUP INDIA Mumbai, INDIA

Credits

Name Company Position
Dalip Singh McCann Worldgroup, Mumbai Creative Director
Prasoon Joshi McCann Worldgroup, Mumbai Chief Creative Officer
Prateek Bhardwaj McCann Worldgroup, Mumbai National Creative Director
Ravinder Siwach McCann Worldgroup, Mumbai Executive Creative Director
Samrendra Upadhyay McCann Worldgroup, Mumbai Creative Team Leader
Gopal Katkhede McCann Worldgroup, Mumbai Art Director
Mohit Pasricha McCann Worldgroup, Mumbai Copywriter
Nadeem Mohammad McCann Worldgroup, Mumbai Account Director

Brief Explanation

Delhi being the capital of India sees a lot of tourists who throng to see its historical and modern day monuments everyday. We distributed these collectible post cards on famous monumental sites to people who had come to see a particular place. So tourists who had came from various parts of India to see Qutub Minar in Delhi, were given a post card that showed how for the same price they had paid to travel to Delhi they could have gone to see Leaning Tower of Pisa in Italy! People who had come to see Lotus temple were given postcards that showed how for the same price they could have gone to see Opera House in Sydney. People who had come to see India Gate were given postcards that showed how for the money they had spent, they could have gone to see Arc de Triomphe in Paris.