Brief Explanation

Delhi being the capital of India sees a lot of tourists who throng to see its must visit tourist destinations everyday. To cater to this in-flow of tourists, Delhi has dedicated bus services that pick people up en route to a particular monument. So for example there will be a bus that will head to Qutub Minar everyday at various times and will pickup people from various spots in the city en route. And the same for the other two monuments we targeted in our campaign – LotusTemple and India Gate. When people boarded these buses to get to any of these monuments, they got to see buses with our campaign that showed how they could have gone to see Leaning Tower of Pisa in Italy instead of Qutub Minar, Arc de Triomphe in Paris instead of India Gate and Opera House in Sydney instead of Lotus Temple.