Title | KITES OF HOPE |
Brand | ROSHNI HELPLINE |
Product / Service | ROSHNI HELPLINE |
Category | E02. Small Scale Special Solutions |
Entrant | Y&R SINGAPORE, SINGAPORE |
Idea Creation | Y&R SINGAPORE, SINGAPORE |
Contributing | SPECTRUM Y&R Karachi, PAKISTAN |
Name | Company | Position |
---|---|---|
Viraj Chouhan | Y&R Singapore | Senior Copywriter |
Mindy Tulsi | Y&R Singapore | Agency Producer |
Bilal Khan | Spectrum Y&R Karachi | Senior Strategic Planner |
Ghazala Ahmed | Spectrum Y&R Karachi | Director Social Marketing |
Niladri Deb | Rediffusion Y&R Kolkata | Art Director |
Mazhar Raza | Spectrum Y&R Karachi | Executive Creative Director |
Khalid Nayeem | Spectrum Y&R Karachi | Group Account Director |
Kamal Jafri | Spectrum Y&R Karachi | HR Manager |
Nida Jafri | Spectrum Y&R Karachi | Digital Media Manager |
thequietlab | thequietlab | Post Production |
Masood Ansari | Spectrum Y&R Karachi | Production Manager |
Saleem Farooq | Spectrum Y&R Karachi | Media Head |
Cynthia Subrata | Y&R Singapore | Junior Art Director |
Varun Sohal | Y&R Singapore | Junior Creative Assistant |
Jessica Chen | Y&R Singapore | Junior Planner |
Adil Abbas | Y&R Singapore | Non-linear Editor |
Daryl Low | Y&R Singapore | Graphic Designer |
Marcus Rebeschini | Y&R Asia | Executive Creative Director |
Hari Ramanathan | Y&R Asia | Chief Strategy Officer |
Alvaro Bruch | Y&R Singapore | Digital Lead |
Joao Leal Pereira | Y&R Singapore | Senior Designer |
Anne Lee | Y&R Singapore | Production Manager |
Komal Bedi Sohal | Y&R Singapore | Chief Creative Officer, Singapore |
We transformed a cultural icon of Pakistani childhood – the Kite – into a communication vehicle to reunite missing children with their families. Over 4,000 kites were printed with details of missing children and the Roshni Helpline number. They were distributed on the festival of Basant – a traditional day when kites are flown by young and old to mark the start of spring. The sky was filled with our message which was able to travel with the wind. These unique kites became a coveted item throughout the lower SEC neighbourhood and the city thereby redefining ‘missing children’ posters that are usually ignored.