| Title | THE GOLD HUNTER |
| Brand | SAPPORO BREWERIES |
| Product / Service | MUGI TO HOP THE GOLD |
| Category | E05. Interactive Outdoor Experiences |
| Entrant | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Idea Creation | YOMIKO ADVERTISING Tokyo, JAPAN |
| Production | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Tsuyoshi Toyama | YOMIKO ADVERTISING INC. | Creative Director |
| Shinnosuke Togawa | YOMIKO ADVERTISING INC. | ART DIRECTOR/PLANNER |
| Erika Yamamoto | YOMIKO ADVERTISING INC. | Copy writer/PLANNER |
| Shigenobu Uehara | YOMIKO ADVERTISING INC. | Producer |
| Masami Kato | YOMIKO ADVERTISING INC. | Producer |
| Hiroaki Sakai | TOW INC. | Producer |
| Kenji Maruyama | Interactive Studio 1→10design, Inc. | Web Producer |
| Takuya Takahashi | Interactive Studio 1→10design, Inc. | Project Manager |
| Ken Yoshioka | Interactive Studio 1→10design, Inc. | Designer |
“Mugi to Hop THE GOLD” is a beer brand from Sapporo Beer that is mainly loved by a middle-aged demographic ever since its launch. In 2016, the brand executed a large renewal campaign. As part of its mission, the brand needed to spread the word about the brand renewal to not only the existing target demographic, but also to a younger audience as well. It is the first interactive outdoor media in Japan applying electrostatic ink. About 1,500 participants in 2 days! A 60 minute maximum waiting time was recorded like a theme park. $220,000 MEDIA IMPRESSIONS