| Title | SHOELACE CODE POSTER |
| Brand | NPO SPECIAL OLYMPICS NIPPON TOKYO |
| Product / Service | NPO SPECIAL OLYMPICS NIPPON TOKYO |
| Category | E06. Transit |
| Entrant | GREY TOKYO, JAPAN |
| Idea Creation | GREY TOKYO, JAPAN |
| PR | GREY TOKYO, JAPAN |
| Name | Company | Position |
|---|---|---|
| GAKU TAKAI | GREY TOKYO | SENIOR Art Director |
| KANJI MIYAGAWA | GREY TOKYO | GROUP Creative Director |
| HIDEKI NAMIKI | GREY TOKYO | Creative Director |
| YUKIKA ANAN | GREY TOKYO | SENIOR Copywriter |
| HIROMICHI SAKURAI | GREY TOKYO | Account Director |
| HIROAKI MATSUNAGA | TCJ | Film Director |
| YOJI IKESHITA | TCJ | Producer |
Placed the poster in sports venues and nearby train stations where pro-league matches are held. When captured embedded QR code, it reveals the athletes activities as well as information regarding volunteer observation and visiting tours.