| Title | MAGIC MIRROR - GIRLS' EDUCATION DONATION CAMPAIGN |
| Brand | CJ |
| Product / Service | OLIVE YOUNG |
| Category | E01. Non-Standard Indoor Advertising |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Media | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Production | FILM PURPLE RAIN Seoul, SOUTH KOREA |
| Contributing | CJ OLIVE NETWORKS Seoul, SOUTH KOREA |
| Contributing 2 | KISS FM Seoul, SOUTH KOREA |
| Contributing 3 | WIDE EAST Seoul, SOUTH KOREA |
| Contributing 4 | CIC Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Taeho Lee | Film Purplerain | Executive Producer |
| Jian Kim | Film Purplerain | Producer |
| Joonghyun Ahn | Surisuri Picture | Director |
| Suyoung Jung | Freelancer | Director Of Photography |
| Kris Kim | Reelbase | Executive Producer |
| Albert Park | Reelbase | Producer |
| Peter Kang | INNOCEAN | Creative Director |
| Adword Park | INNOCEAN | Copywriter |
| Hyunduk Yoo | INNOCEAN | Art Director |
| Wonkuk Kim | INNOCEAN | Copywriter |
| Eojin Kim | INNOCEAN | Art Director |
| Yujin Lee | INNOCEAN | Copywriter |
| Hyunwoo Park | INNOCEAN | Art Director |
| Younghee Lee | INNOCEAN | Account Executive |
| Kyungdae Kwon | INNOCEAN | Account Executive |
| Soohyun Jo | INNOCEAN | Account Executive |
| Irang Jung | Film Purple Rain | Producer |
1. A customer approaches to a mirror to try on a sample cosmetic products, the mirror switches the customer’s face into a girl’s who is getting married to an old man not on her own will. 2. When the customer picks up a product, the girl's back ground is changed to school and also picks up a stationary that matches: an eyeliner - a pencil, a lipstick - a crayon, an eye palette - a book. 3. The girl in the mirror is not suffering anymore and getting an education. 4. The customer can buy the product just by touching the mirror. 5. The revenue is donated for Girls’ Education.