| Title | FROM WASTE TO TASTE |
| Brand | PT UNILEVER INDONESIA |
| Product / Service | SUNLIGHT ANTI BACTERIA |
| Category | E04. Live Advertising & Events |
| Entrant | MULLENLOWE INDONESIA Jakarta, INDONESIA |
| Idea Creation | MULLENLOWE INDONESIA Jakarta, INDONESIA |
| Production | GAMA PRATAMA Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Roy Wisnu | MullenLowe Indonesia | Chief Creative Officer |
| Rizky Wisnu | MullenLowe Indonesia | Associate Creative Director |
| Bistok Zulkarnaen | MullenLowe Indonesia | Sr. Art Director |
| Eri Sunario | MullenLowe Indonesia | Sr. Copywriter |
| Swastika Rahmadani | MullenLowe Indonesia | Copywriter |
| Danang | MullenLowe Indonesia | Head of Design |
| Ari Buy Shandra | MullenLowe Indonesia | Designer Group Head |
| Faruq Sholihin | MullenLowe Indonesia | Designer |
| Marendra Suryaningtyas | MullenLowe Indonesia | Designer |
| Artha Astaria | MullenLowe Indonesia | Sr. AV Producer |
| Agustine Angeline | MullenLowe Indonesia | AV Producer |
| Fien Juharyati | MullenLowe Indonesia | Head of Print Producer |
| Ida Farida | MullenLowe Indonesia | Print Producer |
| Asti W. Purwanto | MullenLowe Indonesia | Associate Account Director |
| Dwi Andina Riadika | MullenLowe Indonesia | Account Manager |
| Abdul Khaliq Yuliandi | MullenLowe Indonesia | Sr. Account Executive |
| Adhitya Himawan | Himawan & Prawira | Photographer |
| Adhitya Himawan | Himawan & Prawira | Photographer |
| N. Destiana | Gamma Pratama | Executive Producer |
| Lia Hasan | Gamma Pratama | Line Producer |
| Perkasa Nalaputra | Gamma Pratama | Film Director, DOP2,offline & online editor & colorist |
| Rico Nadeak | Gamma Pratama | DOP 1 |
| Pricka Nur Asriani | Gamma Pratama | Graphic Designer |
| Dian Kania | MullenLowe Indonesia | Creative Secretary |
| Farida Listiani | MullenLowe Indonesia | Project Management |
To demonstrate its efficacy, Sunlight Anti Bacteria invited 25 special guests (including food bloggers) to dine at Namaaz, a famous molecular gastronomy restaurant in Jakarta. To further enhance the experience, the food and drinks in this multicourse dinner were presented with a set of unique tableware & utensils. A video was presented at the end of the evening and much to the diners’ surprise, it was revealed that the tableware and utensils they used were made of recycled wastes: wine and beer bottles, record vinyl and skateboard scraps (to name a few) found at junkyards and were washed with Sunlight Anti Bacteria and upcycled for their fine-dining experience. An online video capturing the experience was then released to reach a wider audience. To mimic the diners’ revelation about what the tableware was made of during the live event, the video was shown in backward-sequence.