| Title | AUDI TT LANDING, JAPAN PROJECT |
| Brand | AUDI JAPAN KK. |
| Product / Service | AUDI TT |
| Category | E03. Special Build |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | DENTSU CREATIVE X Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Koshi Uchiyama | GT INC. | Creative Director |
| Takahiro Tsuchiya | Dentsu Inc. | Art Director |
| Yukio Kusune | Dentsu Inc. | Account Executive |
| Mitsuaki Ikeda | Dentsu Inc. | Account Executive |
| Go Kosaka | Dentsu Tec Inc. | Event Producer |
| Tatsuya Hosonuma | Dentsu Creative X Inc. | Producer |
| Ryosuke Takeuchi | Dentsu Creative X Inc. | Production Manager |
| Hideto Hotta | Dentsu Creative X Inc. | Production Manager |
| Yasunori Kakegawa | Mazri Inc. | Director |
| Takashi Sakurai | Pict Inc. | Cinematographer |
| Tetsuya Takekawa | Digital Garden Inc. | Editor |
| Keisuke Sato | Digital Garden Inc. | Post Producer |
| Hideaki Takahashi | Aiding | Sound Designer |
In order to maximize the launch impact of the new Audi TT model, we challenged ourselves with a reckless plan. The challenge to make a full use of the ambient advertisement, and re-create the actual landing scene for the TVC, which has been aired around the world. Not just at any landing place, but at the World Heritage site Hieizan Enyakuji. This ambient media advertisement made headlines not as an advertisement, but as an “incident.”