| Title | DINE, SURPRISE, DRIVE |
| Brand | TOYOTA MOTOR THAILAND CO. |
| Product / Service | LEXUS RC 200T |
| Category | E04. Live Advertising & Events |
| Entrant | DENTSU MEDIA THAILAND Bangkok, THAILAND |
| Media | DENTSU MEDIA THAILAND Bangkok, THAILAND |
| Idea Creation | DENTSU MEDIA THAILAND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Mr.Thamrongwit Sornpaleenan | Dentsu media Thailand | Senior Graphic Designer |
| Mr. Nattawut Subyai | Dentsu media Thailand | Art Studio |
| Mr. Boromdong Hemvilas | Dentsu media Thailand | Media Planning Director |
| Ms. Tatiya Sinhabaedya | Dentsu media Thailand | Chief of Content Acquisition |
| Mr. Sasibutra Wuttinan | Dentsu media Thailand | Media Planning Supervisor |
| Ms. Wassana Pragobgul | Dentsu media Thailand | Content Acquisition Specialist |
Many car brands use Motor Show event to promote their vehicles, but this does not work with Lexus RC 200t whose targets are high affluent and niche. Therefore, we created different and innovative ambient media at the most desired restaurant - Iron Chef Table - for creating an opportunity for test-drive, and leveraging brand image with special experiences which is a surprise of exclusive dessert called ‘Armageddon’ inspired by the ‘powerful & luxury’ of Lexus RC 200t created by Iron Chef. The dessert was offered and presented to each prospect target by Iron Chef. Also, we created a surprise invitation for door-to-door delivery service for 3-day free drive of Lexus RC 200t that makes it even more special and impressive. All of surprise moment images were posted on Iron Chef Thailand and Iron Chef Table official Facebook Fan Pages as well as Instagram every day to build awareness.