| Title | FORGETFUL DORY, UNFORGETTABLE MEMORIES |
| Brand | THE WALT DISNEY |
| Product / Service | MOVIE: FINDING DORY |
| Category | E05. Interactive Outdoor Experiences |
| Entrant | DENTSU MEDIA THAILAND Bangkok, THAILAND |
| Media | DENTSU MEDIA THAILAND Bangkok, THAILAND |
| Idea Creation | DENTSU MEDIA THAILAND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Mr. Boonyathas Boonthittanont | Dentsu media Thailand | Senior Media Planner |
| Ms.Wasawan Angkasuwan | Dentsu media Thailand | Senior Planning Manager |
| Ms. Arveepan Malairat | Dentsu media Thailand | Excecutive Planning Director |
| Mr.Nattapong Pianprasong | Dentsu media Thailand | Associate Trading Director |
| Mr. Khirirath Chewwattakee | Dentsu media Thailand | Media Buyer |
| Mr.Thamrongwit Sornpaleenan | Dentsu media Thailand | Senior Graphic Designer |
| Mr. Nattawut Subyai | Dentsu media Thailand | Art Studio |
Engagement activation is created by utilizing ambient digital outdoor screen to encourage participation, live interact and evoke Thai people by integrated with effective on ground and online activities to remind relationship among family, friends, and loved ones with blending forgetfulness as key characteristic of Dory who suffer from short-term memory loss and forget her family, reflecting consumers whose memory is clear but forget who is important one in life. Accordingly, this activation can drive result beyond expectation generated by successful engagement idea by taking forgetfulness as key theme to create unforgettable experience activation with Thai people to remind unforgettable people.