Brief Explanation

Background Every year, at all kinds of motor shows, cars from 10 to 20 years in the future are revealed. But, who will eventually drive these future cars? Of course! Kids. Hyundai Motors thought there needs to be at least one motor show just for kids. Kids already love cars, play with toy cars, and even draw cars from their imagination. And the Kids Motor Show was a way for Hyundai Motors to grow closer to our future customers, the children. Idea Turn the scribbly scrawly drawings of children into real cars and launch the world’s first motor show just for kids. Strategy To nurture a positive relationship, and help children grow closer to Hyundai Motors, we did youth marketing from a child's point of view. Because growing our children's affinity to the Hyundai Motors brand cultivates our future customers.