| Title | YOUR MOTHER DIDN'T COMPLAIN |
| Brand | SKY TELEVISION NEW ZEALAND |
| Product / Service | SOHO CHANNEL, TUNE IN MESSAGE |
| Category | C01. Digital Billboards / Posters |
| Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Idea Creation | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Contributing | SKY TELEVISION NEW ZEALAND Mount Wellington, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Damon Stapleton | DDB Group New Zealand | Chief Creative Officer |
| Shane Bradnick | DDB Group New Zealand | Executive Creative Director |
| James Blair | DDB Group New Zealand | Lead Business Partner |
| Katya Urlwin | DDB Group New Zealand | Business Director |
| Trinity Lawry | DDB Group New Zealand | Business Manager |
| Brett Colliver | DDB Group New Zealand | Creative Director |
| Mike Felix | DDB Group New Zealand | Creative Director |
| Johannes Gertz | DDB Group New Zealand | Senior Digital Producer |
| Jason Vertongen | DDB Group New Zealand | Head of Digital Design |
| Simon Betton | DDB Group New Zealand | Digital Designer |
| Haydn Kerr | DDB Group New Zealand | Digital CD |
The more legitimate the person, or company, the more people take notice when they fail. Each of our digital Adshels looked as though something was wrong with the file. It looked like someone had messed up and it had not loaded correctly. But on closer inspection you see that the folder is called Silicon Valley Season 3 and when you read the line on the error message you realise that it is a tongue and cheek joke that fits with the kind of comedy you might expect from the show.
Execution 1: File folder name: Silicon_Valley_Season3-Thursdays_8:30PM-SoHo Error message: This file is too big. But your mother didn't complain.