| Title | GROW WITH THINKPAD |
| Brand | THINKPAD |
| Product / Service | PERSONAL COMPUTER |
| Category | D01. Use of Adapted Billboards / Posters |
| Entrant | BEIJING DENTSU ADVERTISING Beijing, CHINA |
| Idea Creation | BEIJING DENTSU ADVERTISING Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Ning Kang, Liang Zhao, Hao Wu, Jian Gong, Li Meng, Rong Yuan. | Dentsu Beijing | GCD, CD, GH, SAD, AD, SCW |
ThinkPad 's target audiences are mostly businessmen, their career development grows with the roads and trips they have taken. When the prints showed in the airport , even on the way to the boarding gate, they would build up a connection to those who just started a business trip for a better future.