| Title | TRASH POOL |
| Brand | SEA SHEPERD |
| Product / Service | CHARITY / NGO DEFENDING OCEAN WILDLIFE WORLDWIDE |
| Category | E01. Non-Standard Indoor Advertising |
| Entrant | FRED & FARID SHANGHAI, CHINA |
| Idea Creation | FRED & FARID SHANGHAI, CHINA |
| Media | FRED & FARID SHANGHAI, CHINA |
| PR | FRED & FARID SHANGHAI, CHINA |
| Production | FRED & FARID SHANGHAI, CHINA |
| Contributing | SEA SHEPHERD Alexandria, USA |
| Name | Company | Position |
|---|---|---|
| Adrien Goris | FRED & FARID | Copywriter |
| Adrien Goris | FRED & FARID | Copywriter |
| Adrien Goris | FRED & FARID | Art Director |
| Issy Zheng | FRED & FARID | Art Director |
| Guillaume Leroux | FRED & FARID | Brand strategist |
| Patrice Chatelus | FRED & FARID | Director |
| William Mazaud | FRED & FARID | Director |
| Guillaume Leroux | FRED & FARID | Agency supervisor |
| Solene Marce | FRED & FARID | Agency supervisor |
| Alex Cornelissen | Sea Sheperd | Brand supervisor |
| Michelle Mossfield | Sea Sheperd | Brand supervisor |
| Nelli Huie | Sea Sheperd | Brand supervisor |
| Fred & Farid | FRED & FARID | Chief creative officers |
| Karim Naceur | FRED & FARID | Agency producer |
| Leo Copet | FRED & FARID | Music supervisor |
| Fred & Farid | FRED & FARID | Agency supervisor |
| Feng Huang | FRED & FARID | Executive Creative Director |
Out of sight, out of mind: even if people know about the fact every year billions of pieces of plastic trash are thrown away, it still does not impact their daily life. It’s too far away, and that’s a problem. So we brought the problem to a local swimming pool, for the Earth Day, on April 22, 2016. Faced with the option of swimming in a pool full of plastic pollution, most people would choose not to enter the water. However, this is not an option extended to the many marine creatures who are forced to live in this kind of pollution everyday.