WINTER SWITCH

TitleWINTER SWITCH
BrandTHE NORTH FACE
Product / ServiceCLOTHING
CategoryE01. Non-Standard Indoor Advertising
EntrantFRED & FARID SHANGHAI, CHINA
Idea Creation FRED & FARID SHANGHAI, CHINA
Media FRED & FARID SHANGHAI, CHINA
PR FRED & FARID SHANGHAI, CHINA
Production FRED & FARID SHANGHAI, CHINA
Contributing THE NORTH FACE Shanghai, CHINA

Credits

Name Company Position
Adrien Goris FRED & FARID Copywriter
Adrien Goris FRED & FARID Art Director
Liu Wenchao FRED & FARID Art Director
Yiqing Li FRED & FARID Art director
Issy Zheng FRED & FARID Art Director
Menxiang Lin FRED & FARID Designer
Melody Zhong FRED & FARID Brand strategist
Juni Zhu FRED & FARID Agency producer
Aurora Lee FRED & FARID Digital agency producer
Heather Guo FRED & FARID Digital agency producer
Anthony Liu FRED & FARID Photographer
Matthew Xu FRED & FARID Video Editor
Wendy Wang FRED & FARID Retoucher
Kate Liu FRED & FARID Agency supervisor
Nichole Niu FRED & FARID Agency producer
Nitom Qian The North Face Brand supervisor
Fred & Farid FRED & FARID Chief creative officers
Fred & Farid FRED & FARID Agency supervisor
Feng Huang FRED & FARID Executive Creative Director

Brief Explanation

Tapping on the fact that every winter, ?while real children in rural areas don’t have the necessary clothes for cold weather, mannequins in our stores get to wear the newest and warmest winter collections. On China’s national charity day, The North Face decided to swap places with the underprivileged; turning all its window displays into a place to switch the warmth where it is needed.