PINK LIGHT CAMPAIGN

TitlePINK LIGHT CAMPAIGN
BrandBUSAN METROPOLITAN CITY
Product / ServiceBUSAN-GIMHAE LIGHT RAIL
CategoryE06. Transit
EntrantDAEHONG COMMUNICATIONS Seoul, SOUTH KOREA
Idea Creation DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA
Media DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA
PR DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA

Credits

Name Company Position
Sun Mi, Park Daehong Communications Executive Creative Director
Gun Woong, Choi Daehong Communications Creative Directer
Il Jin, Ko Daehong Communications Digital Creator
Ah Ram, Shin Daehong Communications Copywriter
Ye Rim, Heo Daehong Communications Art Director

Brief Explanation

Normally, women at an early stage of their pregnancy would have a minimal appearance in their belly for other people to realize that they may need to get priority in seating. Once Pink Lights were installed in a subway, more pregnant women were able to receive priority seats. It satisfied both public and pregnant women because when Pink Lights is NOT on, the priority seats don’t need to be left vacant and public can utilize the seats while there is no one who needs it.