| Title | BREAKER BENCHES |
| Brand | NESTLÉ PHILIPPINES |
| Product / Service | KITKAT |
| Category | D02. Use of Ambient Outdoor |
| Entrant | J. WALTER THOMPSON PHILIPPINES, THE PHILIPPINES |
| Idea Creation | J. WALTER THOMPSON PHILIPPINES, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Dave Ferrer | J. Walter Thompson Philippines | Executive Creative Director |
| Javey Villones | J. Walter Thompson Philippines | Associate Creative Director/Art Director |
| Maan Bautista | J. Walter Thompson Philippines | Associate Creative Director/Copywriter |
| Tim Villela | J. Walter Thompson Philippines | Associate Creative Director/Copywriter |
| Joe Dy | J. Walter Thompson Philippines | Creative Director |
| Drea Dizon | J. Walter Thompson Philippines | Art Director |
| Javier Reyes | J. Walter Thompson Philippines | Copywriter |
| Gia Leuterio | J. Walter Thompson Philippines | Art Director |
| Leslie Cua | J. Walter Thompson Philippines | Copywriter |
| Pam Garcia | J. Walter Thompson Philippines | Strategic Planning Director |
| Sam Zetha | J. Walter Thompson Philippines | Integrated Strategic Manager |
| Iya Forbes | J. Walter Thompson Philippines | Junior Planner |
| Cha Agcaoili | J. Walter Thompson Philippines | Group Account Director |
| JM Miranda | J. Walter Thompson Philippines | Account Director |
| Gian Recalde | J. Walter Thompson Philippines | Account Director |
| Vince Marquez | J. Walter Thompson Philippines | Account Executive |
| Anaelle Arreza | J. Walter Thompson Philippines | Account Executive |
Central business districts mean stressed out office workers who could really use a break. So KitKat, a brand that’s all about having a break, created spaces for them to de-stress and have fun. Introducing the Breaker Benches: whatever kind of break people want to take, there’s a KitKat bench made especially for it. These were placed right where people needed a break the most—in the country’s busiest business districts. For those who wanted a musical break, we made Piano, Guitar and Boom Box Benches. For those who needed uplifting, the Seesaw Bench was there. Those who wanted a sporty break kicked some balls with the Football Bench. Those who preferred a sci-fi kind of break enjoyed the TIE Fighter Bench. As the campaign rolled out, more benches were introduced to give breakers more reasons to have a break with KitKat. With the Breaker Benches, KitKat became part of people’s breaks.