Title | THE BOYS |
Brand | PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA |
Product / Service | BONDS |
Category | C02. Interactive & Dynamic Billboards / Posters |
Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Idea Creation | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Production | GUILTY CONTENT Melbourne, AUSTRALIA |
Contributing | FINISH PRODUCTIONS Melbourne, AUSTRALIA |
Contributing 2 | FLAGSTAFF STUDIOS Melbourne, AUSTRALIA |
Contributing 3 | PACIFIC BRANDS UNDERWEAR GROUP Hartwell, AUSTRALIA |
Name | Company | Position |
---|---|---|
James McGrath | Clemenger BBDO Melbourne | Creative Chairman |
Ant Keogh | Clemenger BBDO Melbourne | Chief Creative Officer |
Paul le Couteur | Flagstaff Studios | Sound Designer / Engineer |
Michael Derepas | Clemenger BBDO Melbourne | Planning Director |
Anthony Phillips | Clemenger BBDO Melbourne | Creative Director |
Richard Williams | Clemenger BBDO Melbourne | Creative Director |
Tony Rogers | Guilty Productions | Director |
Marin Johnson | Guilty Productions | DOP / Cinematographer |
Richard Hamer | Guilty Productions | Editor |
Jason Byrne | Guilty Productions | Producer |
Simon Lamplough | Clemenger BBDO Melbourne | Group Managing Partner |
Kellie Lennon | Clemenger BBDO Melbourne | Business Director |
Grant Oorloff | Clemenger BBDO Melbourne | Account Director |
Emily Small | Pacific Brands Underwear Group | Head of Marketing - Bonds |
We created an execution to run on a digital billboard that hung in the middle of the Melbourne CBD. The giant billboard measured 24 metres in height. The execution featured a pair of giant testicles, from Bonds’ much loved “The Boys” campaign. The digital billboard received a live RSS feed of the weather and displayed the current temperature at the site. The pair of testicles then reacted based on the weather. If it was hot they descended to the bottom of the billboard and fanned each other and wiped their brow, if it was cold they shrunk up to the top of the billboard shivering. We even allowed for them to blow from side to side if it was windy.