Title | FOUNTAIN OF SIGHT |
Brand | EYE BANK COORDINATION AND RESEARCH CENTRE |
Product / Service | EYE DONATION AWARENESS |
Category | E03. Special Build |
Entrant | J. WALTER THOMPSON Mumbai, INDIA |
Idea Creation | J. WALTER THOMPSON Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Anagha Nigwekar | JWT | Art Director |
Simone Patrick | JWT | Copywriter |
Tyrell Valladares | Tyrell Valladares | Artist |
Vandana Natu Ghana | Volante Films | Producer |
Asmit Chachad | JWT | Agency Editor |
Ahvil Dsousa | JWT | Agency Editor |
Senthil Kumar | J Walter Thompson India | Chief Creative Officer |
Tista Sen | J Walter Thompson India | National Creative Director |
Fountain of Sight, a 12-ft lit-up installation with 160 red & white canes (a symbol of blindness) featuring the names and age of sight recipients, was placed at KEM Hospital, Mumbai. The plaque had the all-India eye donation hotline number, to urge onlookers to pledge to donate their eyes and create awareness of the impact a single eye donation can have on a blind persons life.