FOUNTAIN OF SIGHT

TitleFOUNTAIN OF SIGHT
BrandEYE BANK COORDINATION AND RESEARCH CENTRE
Product / ServiceEYE DONATION AWARENESS
CategoryE03. Special Build
EntrantJ. WALTER THOMPSON Mumbai, INDIA
Idea Creation J. WALTER THOMPSON Mumbai, INDIA

Credits

Name Company Position
Anagha Nigwekar JWT Art Director
Simone Patrick JWT Copywriter
Tyrell Valladares Tyrell Valladares Artist
Vandana Natu Ghana Volante Films Producer
Asmit Chachad JWT Agency Editor
Ahvil Dsousa JWT Agency Editor
Senthil Kumar J Walter Thompson India Chief Creative Officer
Tista Sen J Walter Thompson India National Creative Director

Brief Explanation

Fountain of Sight, a 12-ft lit-up installation with 160 red & white canes (a symbol of blindness) featuring the names and age of sight recipients, was placed at KEM Hospital, Mumbai. The plaque had the all-India eye donation hotline number, to urge onlookers to pledge to donate their eyes and create awareness of the impact a single eye donation can have on a blind persons life.