Title | EXPERIMENTAL EXPERIENCE |
Brand | IBM JAPAN |
Product / Service | SOFTLAYER |
Category | C04. Ambient Experiential & Immersive Digital |
Entrant | 1-10HOLDINGS KYOTO, JAPAN |
Idea Creation | 1-10HOLDINGS KYOTO, JAPAN |
PR | 1-10HOLDINGS KYOTO, JAPAN |
Production | 1-10HOLDINGS KYOTO, JAPAN |
Name | Company | Position |
---|---|---|
Takehito Ogawa | 1-10HOLDINGS,Inc. | Chief Operating Officer |
Teppei Shiina | 1-10HOLDINGS,Inc. | Executive Producer |
Nobuo Kawazoe | 1-10HOLDINGS,Inc. | Producer |
Yoshiaki Sawabe | 1-10HOLDINGS,Inc. | Chief Executive Officer |
Harry Kitajima | 1-10design,Inc. | Technical Director |
Hirokazu Sawai | 1-10design,Inc. | Experience Planner |
Akane Toda | 1-10design,Inc. | Art Director |
Hirokazu Matsushige | 1-10HOLDINGS,Inc. | Creative Director |
Yuta Suzuki | 1-10design,Inc. | Project Manager |
Takuya Sejima | 1-10design,Inc. | Movie Director |
Takumi Ohbayashi | 1-10design,Inc. | Designer |
Yuki Shinagawa | 1-10design,Inc. | Designer |
Ikuo Kawai | 1-10design,Inc. | Engineer |
Hirokazu Fujioka | 1-10design,Inc. | Engineer |
Teruaki Tsubokura | 1-10design,Inc. | Engineer |
Tatsuya Yokoda | 1-10design,Inc. | Engineer |
Toyoshi Morioka | 1-10drive,Inc. | Engineer |
Yoshimasa Furuyama | 1-10design,Inc. | Engineer |
Taro Tokui | 1-10design,Inc. | Engineer |
Shunusuke Kotani | 1-10design,Inc. | Engineer |
Nana Nakamura | 1-10design,Inc. | Engineer |
Hiroko Nakahara | 1-10design,Inc. | Engineer |
Naoto Ooshiba | 1-10design,Inc. | Engineer |
Satoshi Shirai | 1-10design,Inc. | CG Director |
Hiroko Akimoto | 1-10HOLDINGS,Inc. | Assistant Producer |
In order to overhaul IBM Japan’s brand image, we employed innovative technology to realize a proof-of-concept test event allowing “test subjects” to experience the future behind closed doors at the company’s secret lab in Tokyo. We created the closest thing to a fully-immersive “full dive” experience of the future as there ever was, and demonstrated the power of IBM technology to our test subjects.