| Title | EXPERIMENTAL EXPERIENCE |
| Brand | IBM JAPAN |
| Product / Service | SOFTLAYER |
| Category | C04. Ambient Experiential & Immersive Digital |
| Entrant | 1-10HOLDINGS KYOTO, JAPAN |
| Idea Creation | 1-10HOLDINGS KYOTO, JAPAN |
| PR | 1-10HOLDINGS KYOTO, JAPAN |
| Production | 1-10HOLDINGS KYOTO, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takehito Ogawa | 1-10HOLDINGS,Inc. | Chief Operating Officer |
| Teppei Shiina | 1-10HOLDINGS,Inc. | Executive Producer |
| Nobuo Kawazoe | 1-10HOLDINGS,Inc. | Producer |
| Yoshiaki Sawabe | 1-10HOLDINGS,Inc. | Chief Executive Officer |
| Harry Kitajima | 1-10design,Inc. | Technical Director |
| Hirokazu Sawai | 1-10design,Inc. | Experience Planner |
| Akane Toda | 1-10design,Inc. | Art Director |
| Hirokazu Matsushige | 1-10HOLDINGS,Inc. | Creative Director |
| Yuta Suzuki | 1-10design,Inc. | Project Manager |
| Takuya Sejima | 1-10design,Inc. | Movie Director |
| Takumi Ohbayashi | 1-10design,Inc. | Designer |
| Yuki Shinagawa | 1-10design,Inc. | Designer |
| Ikuo Kawai | 1-10design,Inc. | Engineer |
| Hirokazu Fujioka | 1-10design,Inc. | Engineer |
| Teruaki Tsubokura | 1-10design,Inc. | Engineer |
| Tatsuya Yokoda | 1-10design,Inc. | Engineer |
| Toyoshi Morioka | 1-10drive,Inc. | Engineer |
| Yoshimasa Furuyama | 1-10design,Inc. | Engineer |
| Taro Tokui | 1-10design,Inc. | Engineer |
| Shunusuke Kotani | 1-10design,Inc. | Engineer |
| Nana Nakamura | 1-10design,Inc. | Engineer |
| Hiroko Nakahara | 1-10design,Inc. | Engineer |
| Naoto Ooshiba | 1-10design,Inc. | Engineer |
| Satoshi Shirai | 1-10design,Inc. | CG Director |
| Hiroko Akimoto | 1-10HOLDINGS,Inc. | Assistant Producer |
In order to overhaul IBM Japan’s brand image, we employed innovative technology to realize a proof-of-concept test event allowing “test subjects” to experience the future behind closed doors at the company’s secret lab in Tokyo. We created the closest thing to a fully-immersive “full dive” experience of the future as there ever was, and demonstrated the power of IBM technology to our test subjects.