| Title | DIGITAL GOLDFISH SCOOPING |
| Brand | IMC GROUP/SAMSUNG ELECTRONICS |
| Product / Service | GALAXY S7 EDGE |
| Category | C04. Ambient Experiential & Immersive Digital |
| Entrant | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Shota Sawabe | Tohokushinsha Film Corporation | Producer |
| Junichi Naito | OMUNIBUS JAPAN | Technical Producer |
| Hisashi Tanaka | DENTSU INC. | Creative Director |
| Yoshishige Mori | DENTSU INC. | Account Executive |
| Motoki Asabuki | DENTSU INC. | Account Executive |
| Ei Suzuki | Dentsu inc. | Account Executive |
| Takatsugu Hashimoto | DENTSU INC. | Account Executive |
| Yasuyuki Shiogai | DENTSU INC. | Account Executive |
| Ryohei Kaneko | Tohokushinsha Film Corporation | Production Manager |
| Naoto Shigemasa | Aid-DCC inc. | Producer |
| Manabu Ariyoshi | Aid-DCC inc. | Designer |
| Tsubasa Yoga | Aid-DCC inc. | Developer |
| Hiroaki Nakai | Aid-DCC inc. | Technical Adviser |
Through the implementation of DIGITAL GOLD FISH SCOOPING, consumers were able to experience immersing a smartphone in water, which they would ordinarily never do, with the entirely new experience of scooping goldfish with a smartphone, surprising people with what smartphones are capable of doing and helping them understand the Galaxy S7 edge is truly waterproof. Reality and digital technology are fused to create this realistic immersive experience.