| Title | UMBRELLA FRIES |
| Brand | McDONALD'S JAPAN |
| Product / Service | FRENCH FRIES |
| Category | E05. Interactive Outdoor Experiences |
| Entrant | BEACON/LEO BURNETT Tokyo, JAPAN |
| Idea Creation | BEACON/LEO BURNETT Tokyo, JAPAN |
| Media | BEACON/LEO BURNETT Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Tadashi Inoue | Beacon/Leo Burnett Tokhyo | Creative Director |
| Jon King | Beacon/Leo Burnett Tokhyo | Executive Creative Director |
| Masayuki Tanaka | Beacon/Leo Burnett Tokhyo | Copywriter |
| Mikiko Hisamichi | Beacon/Leo Burnett Tokhyo | Art Director |
| Kohei Ochiai | Beacon/Leo Burnett Tokhyo | Art Director |
| Akihiro Kuwahara | Beacon/Leo Burnett Tokhyo | Designer |
| Toshiji Kimura | Beacon/Leo Burnett Tokhyo | Chief Producer |
| Masayoshi Kobayashi | Beacon/Leo Burnett Tokhyo | Account Supervisor |
| Shino Fujieda | Beacon/Leo Burnett Tokhyo | Assistant Account Executive |
We placed “Umbrella Fries” in front of the restaurant to start a free rental-umbrella service.