Title | DELICIOUS SUPPLEMENT |
Brand | EAST JAPAN RAILWAY COMPANY + YOKOHAMA STATION BUILDING |
Product / Service | PACKED MEAL PRESCLIPTION |
Category | E05. Interactive Outdoor Experiences |
Entrant | BEACON/LEO BURNETT Tokyo, JAPAN |
Idea Creation | BEACON/LEO BURNETT Tokyo, JAPAN |
Media | BEACON/LEO BURNETT Tokyo, JAPAN |
PR | MATERIAL Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Jon King | Beacon/Leo Burnett Tokyo | Executive Creative Director |
Akihiro Kuwahara | Beacon/Leo Burnett Tokyo | Designer |
Shunsuke Kakinami | Beacon/Leo Burnett Tokyo | Creative Director |
Jun Oizumi | Beacon/Leo Burnett Tokyo | Art Director |
Risa Kyuragi / Yoshihiro Ito | Beacon/Leo Burnett Tokyo | Researcher / Account Director |
Mai Kaneda | Beacon/Leo Burnett Tokyo | Experience Designer/Copywriter/Account Planner |
Sentaro Yoshino | Beacon/Leo Burnett Tokyo | Producer, PR |
Tomonori Oki | Beacon/Leo Burnett Tokyo | Technical Director |
Konosuke Takahashi | Beacon/Leo Burnett Tokyo | Producer, Digital |
Hisako Konagaya | Beacon/Leo Burnett Tokyo | Producer, Digital |
Sunao Shirase | Beacon/Leo Burnett Tokyo | Chief Design Director (Store) |
Masaomi Minegishi | Beacon/Leo Burnett Tokyo | Design Director (Store) |
Yuko Takamichi | Beacon/Leo Burnett Tokyo | Designer (Store) |
Eiji Tachi | Suzuki Shofudo | Producer (Package) |
Katsunori Endo | Material | PR Planner |
Yurika Hotta | Material | PR Planner |
Shunsuke Doi | amana | Producer (Movie) |
Taewan Kim | amana | Production Manager |
Hisashi Kitahara | amana | Producer (Still) |
Ryosuke Uchijima | ZONA | Director |
TAkahiro Kano | ZONA | Cinematographer |
Sakiko Ohno | hue/amanagroup | Photographer |
Teruumi Kuroda | hue/amanagroup | Retoucher |
Takami Tateishi | East Japan Railway Company | Client Director |
Yusuke Hidaka | East Japan Railway Company | Client Supervisor |
Maki Nozaki | East Japan Railway Company | Client Supervisor |
Toru Arakawa | Yokohama Station Building | Retail Director |
Noriaki Mochida | Yokohama Station Building | Retail Director |
Kazuya Watanabe | Yokohama Station Building | Retail Supervisor |
Katsuhiko Ogawa | Keio University | Professor |
Introducing the originally unique food service onto a food court of the station building, DELICIOUS SUPPLEMENT. DELICIOUS SUPPLEMENT is a personalized lunch capsule 'prescribed' to regain the nutritional balance you may have lost. Three uniquenesses of this service are its 'physiological diagnosis system' using LINE app to identify your lacked nutritions, its 'originally designed lunch-box capsule' in the same shape of supplement pill, and offering 'over 2.2 million combinations of delis' from which you can find your favorite deliciousness. This service lets you enjoy the deliciousness you want now, with the nutritions you need now. As the diet innovation to solve modern people's diet habit problem.