SINGAPORE: INSIDE OUT

TitleSINGAPORE: INSIDE OUT
BrandSINGAPORE TOURISM BOARD
Product / ServiceSINGAPORE'S CREATIVE SCENE
CategoryE03. Special Build
EntrantSINGAPORE TOURISM BOARD, SINGAPORE
Idea Creation SINGAPORE TOURISM BOARD, SINGAPORE
Media SINGAPORE TOURISM BOARD, SINGAPORE
PR SINGAPORE TOURISM BOARD, SINGAPORE

Credits

Name Company Position
N/A N/A N/A

Brief Explanation

Singapore: Inside Out was a showcase of Singapore’s creative talents, aimed at introducing new perspectives of the city beyond that of an efficient business city. In celebration of Singapore’s Golden Jubilee, the showcase travelled to Beijing, London, and New York, before concluding in Singapore. Architectural firm Zarch designed a visually-arresting and intricate lattice of scaffolding – most commonly associated with a state of construction – symbolising Singapore’s unceasing strive for progress and its continual state of development. The structure was hardy, reusable and adaptive to various spaces. Its porous exterior drew passers-by into an immersive environment – part exhibition, part live performance and part participatory – to rediscover Singapore from “inside out”.