| Title | TOUCH FOR GOOD |
| Brand | ROCHE |
| Product / Service | PHARMACY |
| Category | F01. Integrated Campaign Led by Outdoor |
| Entrant | PUBLICIS SHANGHAI, CHINA |
| Idea Creation | PUBLICIS SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Eirk Vervroegen | Publicis | PWW Creative Director |
| Sheena Jeng | Publicis Shanghai | China Chair & Chief Creative Officer |
| Will Tao | Publicis Shanghai | Creative Partner |
| Johnny Bao | Publicis Shanghai | Creative Group Head |
| Nayh Sun | Publicis Shanghai | Creative Group Head |
| Hui Yao | Publicis Shanghai | Associate Creative Director |
| Phianphon Sittichaidecha | Publicis Shanghai | Associate Creative Director |
| Nokkia Wang | Publicis Shanghai | Associate Creative Director |
| Roc Zhao | Publicis Shanghai | Senior Creative Director |
| E Henry | Refine China | Photographer |
| Eric Liu | ZZGS Productions | Director |
| JunHao Liu | Pafassion | Retoucher |
| David Chen | Publicis Shanghai | Photographer |
| Baodong Xie | Publicis Shanghai | Editor |
| Jimmy Lim | Publicis Shanghai | Planning Director |
| Tian Hua | Shanghai Polytechnic University | Art Director |
| Ajay Vikram | Publicis Singapore | Executive Creative Director |
| Zoe Zhao | Publicis Shanghai | Creative Director |
| Lei Zhang | Publicis Shanghai | Creative Director |
| Michael Wang | Publicis | Business Development Director |
When we launched this campaign in 7 cities, we found that so many people were naturally want to touch the sculpture’s chest, lots people even had the habit to touch the sculpture when they took selfies. And people ware curious about the SMS. The whole ambient execution is soft. More on that, we engage male audience involving into this action.